We understand there is some doubt as to Chinese opinion on the use of the vernacular press for propaganda purposes. This medium has, we believe, been extensively used in connection with the work of the Health Education Committee both in Shanghai and in the interior of China. An authoritative presentation of various aspects of public health proves a useful antidote to the undesirable quack advertisements that at present fill the vernacular press.
As far as Hongkong Chinese opinion is concerned, we were advised that the meeting of the Chinese Chamber of Commerce we had the privilege of attending, was representative both of the merchants and of the Guilds. A unanimous resolution was passed at that meeting in favour of an educational campaign that included the Press.
Experience shows that press advertisement in suitable form reaches the largest unselected group in the population. It is recommended that suitable series of advertisements should be issued continuously through the British and Chinese local press drawing attention to such points as are considered urgent by the Medical Department. A permanent advertisement as to the legal facilities for treatment should appear regularly; other points illustrated in suitable popular advertisement leaflets periodically, e.g., warnings as to the urgent need for immediate treatment after exposure to infection; information as to the curability of the diseases in their early stages as opposed to their intractability after neglect, etc., etc.
It is recommended that a course of lectures on public health be given at the schools; such a course to include a lecture on venereal disease in those schools where the pupils leave after the age of 14. Suitable literature would be distributed at all meetings.
or by addressing such other gatherings as local knowledge may indicate.
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or by addressing such other gatherings as local knowledge may
indicate.
It is recommended that a course of lectures on public health
be given at the schools; such a course to include a lecture on
venereal disease in these schools there the pupils leave after the
age of 14.
Suitable literature would be distributed at all meetings.
THE PRIS8.
We understand there is some doubt as to Chinese opinion on the
use of the vernacular press for propaganda purposes. This medi, van
has, we believe, been extensively used in connection with the work
of the Health Fducntion Committee beth in Shanghai and in the inter-
ior of China, An authe ratative presentation of various saprota of
public health proves a useful anti do te to the undesirable quaok
advertisements that at present fill the vernacular press.
Assfar as Hongkong Chinese opinion is concerned, we were ad-
vised that the meeting of the Chinese Chamber of Commerce we had
the priviledge of attending, was representative both of the merchants
and of the Guilda. An unanimous resolution was passed at that
meeting in favour of an educational campaign that included the Fresa
Experience shows that press advertisement in suitable form
reaches the largest unselected group in the population.
It is
recommended that suitable series of advertisements should be issued
continuously through the British and Chinese loonl press drawing
attention to such points as are considered urgent by the Medical
Department. A permanent adverti œment as to the legal facilitiea'
for treatment should appear regularly; other points illustrated in
suitable popular advertisement lenderettes periodicallyie.g, warn-
inge me to the urgent need for immediate treatment after exposure
to infection; info ruation as to the ourability of the diseases in
their early stages as opposed to their intractibility after neglect
etc., etc.
Ch you met have 21**
„DÁS,UNERS th leashaY
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